Silver Apple - Interactive and Digital Outdoor
Silver Apple - Ambient Media
Silver Apple - Outdoor Media
Silver Apple - Interactive and Digital Outdoor
Silver Apple - Ambient Media
Silver Apple - Outdoor Media
ART DIRECTION
Signal - Smile & Pass 360 Campaign
We noticed that it's hard for people to wear a smile every morning, especially in a big city like Istanbul where public transport and traffic is guaranteed to be a downer. Together with oral care brand Signal, we replaced the turnstiles of Istanbul's public transport with face-recognition technology, where passengers could ride for free if they gave a big smile.
| Work made for Wunderman Thompson. Detailed decription and credits below ↓ |
The campaign was so well received that the "Smile & Pass" turnstiles were later installed to public transport lines of other major cities in Turkey, spreading the smiles all the way to Eskişehir and Bursa.
Agency: Manajans / Wunderman Thompson Turkey
Creative Director: Sami Basut
Creative Group Head: Ümit Taşlı, Deniz Ergin
Art direction : Buse Şay, Oktay Metin, Öykü Piunova, Nurgül İletir, Aykut Küç
Copywriter : Aysu Erenuluğ
Creative Director: Sami Basut
Creative Group Head: Ümit Taşlı, Deniz Ergin
Art direction : Buse Şay, Oktay Metin, Öykü Piunova, Nurgül İletir, Aykut Küç
Copywriter : Aysu Erenuluğ
