CONCEPT DESIGN, PaCKAGING
Johnnie Walker Gifting:
Keep Walking
Keep Walking
Project done for Katlist Agency
Johnnie Walker identified 40 changemakers - across tech, fashion, media, culture and lifestyle - who have made outstanding contributions and progresses in 2021.
The brand wanted to gift them personalised bottles of Johnnie Walker Blue Label to thank them for moving us forward as part of the 'Keep Walking' initiative, as well as to expand media outreach.
The Concept
To come up with the bottles most talked about on different social platforms, I wanted to create the ultimate gift that is worth sharing with the world:
a completely personalised bottle with the talents as their own striding men.
We see each talent as a unique "Walker" striding towards progress, inspiring us to "Keep Walking".
a completely personalised bottle with the talents as their own striding men.
We see each talent as a unique "Walker" striding towards progress, inspiring us to "Keep Walking".
Seeming as exclusive gifting at first glance, it actually was a way to bring together all talents on a collective journey that goes forward.
Media Outreach
Pieces of Social Media: 31
Total Social Visibility: 1M
Social Engagement: 1.2K
N. of Influencers Engaged: 14
N. of Influencers Gifted: 40
(Social Reach: 3.7M)
Total Social Visibility: 1M
Social Engagement: 1.2K
N. of Influencers Engaged: 14
N. of Influencers Gifted: 40
(Social Reach: 3.7M)
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Click on images to zoom
video credit: @misanharriman on Instagram
