Part of the AXE "Sorry" campaign where the brand released their new spray caps and apologised to lovers of the brand for the previous caps that kept breaking, we came up with an integrated campaign to help everyone come to terms with their past mistakes.
Work made for Wunderman Thompson. Detailed decription and credits below ↓
Agency:Manajans / Wunderman Thompson Turkey Creative Director:Sami Basut Creative Group Head:Ümit Taşlı Art direction :Öykü Piunova, Oktay Metin