EVENT IDENTITY
First Job: Fatherhood
Event identity for "First Job: Fatherhood" conferences, hosted by the non-profit organization AÇEV (Mother Child Education Foundation).
The event targeted business owners, brands from the childcare industry and media companies; inviting them to implement a more active role of fatherhood in their business and communication strategies.
The event targeted business owners, brands from the childcare industry and media companies; inviting them to implement a more active role of fatherhood in their business and communication strategies.
The Key Visual
When coming up with the event identity - I had to somehow combine the seriousness of themes like business, corporate, and occupation with the softness of parenthood, fatherhood and childcare.
I decided the key visual to be a file with a soft green pastel color - stacked on top of other files, because it is prioritized. With the event being called "First Job: Fatherhood" I wanted the key visual to imply that "out of all occupations, parenthood is the most important".
Handout Folders
At the event, all print material were given out in the green iconic file and the logo was stamped on them during hand out to give the matter a striking effect and a sense of priority.
My inspiration were URGENT stamps on files, which helped support the slogan "First job: Fatherhood".
Print material
Content of handout folders.
Flyers with custom "Business Dad" icons
Book (Research Report)
Roll-Ups
